New Beers, Renames & Cans

New Beers, Renames & Cans

Our core range consists of Flying Squirrel, Hopfest, $UMO, Roadkill, Mister Squirrel, London Porter, and De La Crème. Those of you already aware of our beers will see a couple of new names in there...

$UMO is the new name for our A.P.A and De La Crème is the new name for our Milk Stout. When these beers were initially released they were named after their style as a stop gap, but those stop gaps ended up sticking around and becoming permanent. Now is our chance to relaunch these beers with their own identity that makes them stand out from other beers of their style.

Roadkill is a completely new addition to the core range. It will be a 6.5% New England style IPA, for those not in the know this means it will be low in bitterness, very fruity, brewed with wheat and oats, completely unfined, unfiltered and therefore completely opaque. A real juicy banger! Although we are conducting extensive trials on this beer right now we are holding off on launching the final product until we can brew it on our new kit, so expect it June/July time.

Alongside the core range we will also be frequently releasing limited release beers, these will be the brews where our brewers get to experiment and show off their creative flair.

We have four limited release brews in the pipeline so far to come out between now and early summer, here they are…

Ferrous

Ferrous

4.2%

Citra red ale

Typhoon

Typhoon

4.5%

Opaque session IPA

Cyclone

Cyclone

4.5%

Opaque session IPA

Without Fire

Without Fire

5.8%

Smoked märzen

Ferrous will be coming out at the end of February/start of March, Typhoon and Cyclone are the same base beer with different hop profiles and are part of the trials towards Roadkill. They will be simultaneously released towards the end of March. Without Fire will be released at the start of April. All four beers should be absolute showstoppers but they are only the start, future Limited Release beers will come in all manner of styles from saisons to big imperial stouts, DIPA’s to sours, and everything in between! Watch this space for announcements when a new Limited Release is imminent.

As you may have already noticed, we are planning on moving the bulk of our small pack offering to cans. We love cans! As drinkers, we love sinking brews by other breweries who produce canned beers. They are better for the beer, better for the environment, better for transportation, generally better all round. We have wanted to can for a long time but have been hesitant about using mobile canners or entry level semi-automatic canning lines due to the potential for excess oxygen pickup, so we have held off rushing into it. Now we have taken the plunge and invested in a A.B.E LinCan 35 fully automatic canning line which will be installed in the new brewery. We will have control of every aspect of the canning in-house and the final product should be fantastic. The first cans will be released this summer, and all cans will be 440ml size. We have chosen 440ml cans over the conventional 330ml choice for brewers like us in order to give our drinkers more liquid to enjoy and more space for our sweet new branding to shine!

Although we will be moving over to cans we are not completely abandoning bottles, Mister Squirrel & London Porter, along with selected limited release brews, will remain in 500ml bottles.

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Mad Squirrel, Unhinged Beers & Mad Squirrel Tap & Bottle Shops are trading names of The Red Squirrel Group Limited, registered in England and Wales under number 09649496.

© 2019 Red Squirrel Group Limited

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