Mad Squirrel Charity Policy

As a community focussed company, we are proud to support various charities across a range of causes.

Here is our Charity Policy for 2018 and beyond.

  • All charity requests of any size are handled at head office and requests need to be made via email made out for the attention of Sarah Blesson. Requests made through other channels will not be considered.
  • We will prioritise requests from existing customers and requests that will help charities operating within the Herts & Bucks area.
  • Members of the public holding a private fundraising event for a charity must provide us with a letter from said charity stating this to be the case. Regrettably we cannot support all applications.
  • Unless otherwise agreed our support will continue to be through either the free or discounted issue of product and, where possible, the marketing of your event.
  • We receive a huge number of requests and cannot support all causes, if we decline to support please do not take it personally.

In many cases we are involved directly with charities, especially local ones, although it is more common for us to be the supplier of beer for events that have a fundraising agenda. It is very rare for us to make financial contributions to the support of charities, unless it is money raised from beer sales through an event/project we have been a part of.

Over the past few years the number of requests we receive for fundraising support has increased massively, particularly as we have opened new outlets in new towns. With requests now coming through on an almost daily basis it is impossible for us to fulfil all requests and so we need to introduce some methods to filter them.

Often people ask if beer can really help them make money. Here’s a simple breakdown. If you purchase a 72-pint cask of Resolution at our typical “charity rate” and then sold that on at £3.50 a pint you would see a profit of over £135. It is an easy way to make extra money for your charity.

What would we like in return? A bit of advertising never hurts and really all we ask is that from time to time you pop to one our outlets and buy some beer and tell your friends about us.

Supported Charities (amongst others)

Dacorum Food Bank
The Hospice of St Francis
Rennie Grove Hospice Care
The Royal British Legion

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Mad Squirrel, Unhinged Beers & Mad Squirrel Tap & Bottle Shops are trading names of The Red Squirrel Group Limited, registered in England and Wales under number 09649496.

© 2019 Red Squirrel Group Limited

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